Why walk into a bedroom when you can walk into your favourite team’s stadium?
This is the idea we decided to pursue over two years ago. If we could turn the four walls of your room into the four sides of a stadium, you'd feel like you were standing in the middle of the pitch! This would be our ultimate bedroom. Or games room, man cave, office, meeting room, event space.
And so began Arenaroom, the world’s first 360° stadium wallpaper.
It took 2 years of R&D to create the online technology and find the perfect combination of inks and paper to deliver the experience we wanted. Shot with a super high-definition camera, we capture the complete 360° of each stadium in absolute detail. Together, these images create a panoramic image in our online room planner, that adjusts perfectly to the measurements of your walls. Its unique technology means the corners of the stadium, always match the corners of your room.
So whether you want a stunning, single, feature-wall, or to surround yourself with a 2, 3 or 4-wall Arenaroom, you’ll always feel like you’re in the middle of your favourite stadium. And our high quality, 225gsm, wall covering with superb print definition and high colour vibrancy, means you'll enjoy every detail of the stadium, like you're really there.
We’ve also made sure our wall coverings are easy to install, with our How-to video. The paper is water-activated, so no paste is required. It even arrives in the bath box you use to wet it! However if you don’t want to get your hands dirty, we can also recommend an installer local to you. Just call us on +44 (0)203 935 7090, or email us at firstname.lastname@example.org.
Our online ordering process is easy too, however we also offer a more personal, 1-to-1 service, including measuring up, installation, and a wider range of wall coverings. Again, call us on +44 (0) 203 935 7090, or email us at email@example.com.
Arenaroom started in about 1985.
Ben was at school and iambic pentameter wasn’t really doing it for him. So in class he found himself drifting off towards things that did.
That meant sport and for some reason, stadiums.
He'd started going to watch his team Chelsea, regularly. He loved the atmosphere and excitement of Stamford Bridge on match day. Hearing the distant chanting as he walked to the ground; the first glimpse of the floodlights. He found he also had an interest in the stadium itself. Not the specifics of the engineering, but the character of the ground and what a sight it was when full of people. He loved how random the stands were at the Bridge. The huge East stand towering over the rest of the ground. Cars parked around one section of the pitch. The Shed End, where he stood (west side), that rose to meet the West stand. And the away end, a vast, bleak, exposed terrace, that not even Manchester United could fill when they visited. He found himself sketching Stamford Bridge in class. Then other grounds.
As his interest grew he discovered amazing stadiums from around the world. The Nou Camp, the Bernabeu, the San Siro (with turrets!). As a big cricket fan he marveled at the 100,000-seater MCG in Melbourne and the huge Indian test grounds with their unorthodox structures. Some of the most incredible stadiums can be found in US sports. The sheer scale was like nowhere else. This place didn’t just have one Wembley, every city had a Wembley! Even college teams had 100,000 seater stadiums. But they were all different, all with a distinct character and feel.
From those days sketching in class, Ben's love of stadia has always been with him.
Fast forward to 2006 when he had an idea. What if he could create 360° wallpaper that turned the four walls of his bedroom into the four stands of his favourite stadium, so it felt like he was on the pitch?
The idea sat at the back of his mind until 2016, when, frustrated running an advertising agency in Amsterdam, he started chatting about it with his brother Joe. Joe had launched businesses in the past and whilst working in Private Equity had been investing in companies and helping them grow. But he was also looking for a new challenge. So with their mutual love of sport and mutually itchy feet, we decided to explore further.
The good news was that when we googled 360° shots of stadiums from the pitch, we couldn’t find any. It meant no one had ever done this. It also meant it would be difficult to demonstrate the idea to people. However, with the help of one or two designers we managed to create some images of a bedroom-turned-stadium. We crunched some numbers and suddenly had a presentation deck to show football clubs.
That presentation deck has come a long way. We found a great team of manufacturers in Jason and Kris, who helped bring the idea to life. And now, 18 months of hard graft later, we're very excited to launch Arenaroom, the world’s first 360° stadium wallpaper.
You may have noticed there are only a few clubs available at the moment. But more and more will be added in the months to come, until hopefully we can offer fans of every English club their very own Arenaroom. It won’t end there though. We soon hope to bring you stadiums from different sports and different countries all around the world.
If you’re a fan and want your club on Arenaroom, let us know. If you’re a club that would like to be on Arenaroom, again, please get in touch. All our details are under Contact.
Anyway, enough "About us". We hope you like the site and that you'll let us know what you think. More importantly though, we hope that bringing to life your favourite stadium in this unique way gives you the same thrill it gives us.
Ben & Joe